Privacy Policy

1. What is the purpose of the Privacy Policy?

AMEDIA CYMBALS (UK) uses information from our interactions with you and other customers and from certain third parties, to help us achieve our goal of providing the highest quality products and services for everyone. AMEDIA CYMBALS (UK) respects the privacy rights of both its online visitors and 'face to face' customers and recognises the importance of protecting the information collected about you and others. For this reason, we have established procedures to ensure that your personal information is handled in a responsible manner. This Privacy Policy provides you with information on what kind of information we collect, the purposes for which we collect and use the information, how it is handled, with whom it may be shared, and what choices you have regarding our use of the information you provide.By visiting the AMEDIA CYMBALS (UK) website you accept the content of this Privacy Policy together with the AMEDIA CYMBALS (UK) Terms and Conditions, Cookie Policy, and any other documents referred to in this Privacy Policy. This Privacy Policy sets out the basis about how we will process any information we collect from you or that you provide to us. Please carefully read the following to understand our views and practices regarding your information and how we will treat it.If you have any privacy questions or concerns, or if you have any enquires regarding the personal information you have given us, please do contact AMEDIA CYMBALS (UK) at any time. For details on how to contact us, please see the "Contact" page.

2. Who is in charge of the protection of your information?

AMEDIA CYMBALS (UK) determine the purposes and means of the processing of your data.

3. What personal data is collected?

All our activities are based on stringent ethical principles and legal requirements, and we are committed to protect the privacy of all visitors to our website and users of our (mobile) applications. For this reason, the way in which we collect information is dependent on how our website and related services are used

3.1 Data collected through your interaction with us

Various technologies may be used on our website and our (mobile) applications in order to improve them, make them more user-friendly, effective and secure. Such technologies may lead to data being collected automatically by us or by third parties on behalf of us. Examples of such technologies are cookies, flash cookies and web analytics.

3.1.1 Click-stream data

When you visit our website, data is sent from your browser to our server. This data makes it possible to optimise our services and improve your experience on our website. The data is automatically collected and stored by us or by third parties on our behalf. We may collect information about your computer for system administration and to report aggregate information for internal marketing analysis purposes. This is statistical data about our users' browsing actions and patterns.In particular, this data may include the following:

- the visitor's IP address,

- the date and time of the visit,

- the referral URL (the site from which the visitor has been referred),

- the pages visited on our website,

- information about the browser used (browser type and version, operating system, etc.).

3.1.2 Cookies

We use cookies on our website. Please read our Cookie Policy to find out more about our use of cookies and the privacy policies of the parties from which we use web analysis tools or of which we have integrated plug-ins on our websites.

3.2 Data provided by you

Besides the data collected by automated means, we also process data which you have provided to us. This includes, but is not limited to:

- personal data that identifies you as an individual, namely, your contact information, including your first and last name, billing or delivery address, date of birth, telephone number, fax number, email address, credit and debit card information. If you provide any personal data of another person, please make sure that you have the right to share that information with us,

- information you provide to us via third parties such as Facebook, Twitter, Instagram, Pinterest etc.

- information that you upload to or share through our site by using our services,

- if you contact us, we may keep a record of that correspondence,

- if you contact us to report a problem with our site or for technical or customer support, we may keep a record of that correspondence or conversation.

- If we choose to participate in in any alternative dispute resolution (ADR) procedure accessible through the ODR Platform <>, we may disclose PI to the European Commission, as operator of the ODR Platform, and to any ADR provider appointed to deal with the dispute.

Whilst very rare, we may also ask you to complete surveys that we use for research purposes which of course you do not have to respond to. All of this data is characterised by the fact that you have provided this information yourself. We use this information for the purposes described in this Privacy Policy. You can always have your personal data corrected or object to further processing (please see subsection 6).

4. How is the collected data used?

We may use information held about you in the following ways:

- to ensure that content from our site is presented in the most effective manner for you and for your computer,

- for purposes relating to your order; e.g., to notify you regarding the status of your order or delivery, to fulfil your requests, such as responding to a question regarding our products, to help you locate a store near you, fulfil your order, process your payment card, and/or to provide you with customer service. We may use your data to assess your creditworthiness, for which we may use third parties,

- to verify your identity and to respond to any query you may raise with us, and to process your request and provide you with the best service possible,

- to carry out our obligations arising from any contracts entered into between you and us,

- to allow you to participate in interactive features of our service, when you choose to do so,

- to notify you about changes to our services, changes to our terms, conditions, and policies and/or other administrative information,

- to administer and maintain our records,

- to allow you to participate in interactive features of our site when you choose to do so

- allow you to participate in sweepstakes, contests and similar promotions and to administer such activities. Some of these activities have additional rules, which could contain additional information about how we use and disclose your PI,

- customise content for you on our websites and provide you with customised offers,

- prevent or detect any misuse or fraud,

- With your explicit consent, we may contact you via the contact details provided by you (e.g. by regular mail, email, SMS, telephone or any other electronic means) for marketing, advertising and opinion research purposes. For example, this includes information related to AMEDIA CYMBALS (UK) products, e-commerce activities, special offers, and promotions. In order to be able to contact you with information which is of special interest for you, your overall interaction with AMEDIA CYMBALS (UK) (such as, but not limited to, your shopping behaviour in e-shops, your use of loyalty programmes, your ratings and reviews of products, your contact history with our customer service, your newsletter clicks/ opening results, your surfing behaviour (web tracking), the newsletter types you are subscribed to, your participation in promotions or events, your interactions with and use of mobile applications), will be combined analysed and used. We may use your personal data for marketing, advertising and opinion research purposes. In section 6 you will find information on your rights, e.g. on how to withdraw your consent or correct your personal details

The period of use of the personal data supplied by you will not be longer than we deem necessary but may be unlimited.

5. Disclosure of information

One of our core principles is the fact that we will treat your data with care and confidentiality. We will not disclose your data to any third parties aside from what is stated in this Privacy Policy without your prior consent. If required by law, your data may be disclosed to third parties.We may use service providers and data processors working on behalf of AMEDIA CYMBALS (UK). The services may include hosting and maintenance services, analysis services, e-mail messaging services, delivery services, handling of payment transactions, solvency check and address check, etc. These third parties are granted access to such personal data they require in order to be able to carry out the particular service. The service providers and data processors are contractually obliged to treat such information in the strictest confidence. They are contractually not allowed to use the data in any other way than required. The necessary steps are taken to ensure that our service providers, and the processors working on behalf of AMEDIA CYMBALS (UK), protect confidentiality of your data. Please note that any information you post or disclose through your interaction with AMEDIA CYMBALS (UK); for example personal data contained in the photos, stories, comments and videos that you submit, will become public information, and may be available to visitors to the AMEDIA CYMBALS (UK) website and to the general public. We may disclose your information to the extent that we are under a duty to disclose or share your personal data in order to comply with any legal obligation or the directions of the Court or any other body of competent jurisdiction, or in order to enforce or apply our Privacy Policy and other agreements; or to protect the rights, property, or safety of AMEDIA CYMBALS (UK), our employees, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.• If we choose to participate in in any alternative dispute resolution (ADR) procedure accessible through the ODR Platform <>, we may disclose PI to the European Commission, as operator of the ODR Platform, and to any ADR provider appointed to deal with the dispute.

6. Your rights

If you provide us with personal data via our websites or other channels, this is done on an entirely voluntary basis. If you choose not to provide requested information, various customer benefits may not be available. In certain cases, only those people that have submitted the necessary personal data to us are able to order products, use certain services and in other ways avail themselves of the activities and offers available on our website and (mobile) application. We provide various options, depending on the exact circumstances, in order to help you retain control over your data. These options may include displaying and editing your data online. It may also be possible to unsubscribe from services or delete user accounts or to receive information about the data held.You have the right to ask us not to process your personal data for marketing purposes. We will inform you (before collecting your data) if we intend to use your data for such purposes, or if we intend to disclose your information to any third party for such purposes. You can choose not to give your consent to such processing by not checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at or at the postal address set out at the end of this Privacy Policy.Our site contains links to and from the websites of our social media networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

6.1 Right to object and unsubscribe

Any emails that AMEDIA CYMBALS (UK) sends to you that contain a newsletter or marketing content include the option to unsubscribe by following the relevant instructions in the email. If you do not wish to receive any emails from us, you can simply click on this unsubscribe hyperlink and we will stop sending you emails in future. If you are not interested in any information about your behaviour on our website or (mobile) application being collected and assessed, you can opt-out of the as described below in subsection 11. If you wish to withdraw your consent to receiving promotional information and offers in general, including by regular mail, email, by SMS, by telephone or by any other electronic means, you may do so at any time by writing to AMEDIA CYMBALS (UK) Data Protection, or sending an email. In case we have any doubt about your identity, we may ask you to identify yourself (e.g. by sending a copy of your passport ID). Other than regular costs for communication, this is free of charge.With regards to other types of messages you may receive, such as maintenance announcements or administrational notifications, receipt of such messages can only be terminated by informing us in writing. You can have your account deleted by writing an email to

6.2 Right to request information

You are entitled to get access to your personal data. By writing to us (at the address stated below), you may request details of the information which we hold about you and the purposes for which it is being held. We will provide this information within 40 days of your request, subject to any routine processing between that time and the time of response.

6.3 Right to request correction

You have the right to request correction, supplementing, deleting or blocking of the personal data stored about you. Within four weeks of receipt of the request, we will notify you as to whether we will comply with your request and to what extent. If, for any reason we do not comply with your request, we will provide you with the reasons for this.

7. Security of the information and data integrity

We take appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised use, disclosure or access, in particular where the processing involves the transmission of data over a network, and against all other unlawful forms of processing and misuse. AMEDIA CYMBALS (UK) uses third party data processors in relation to the collection and processing of your personal data, namely for your purchases of cymbals. Any third party data processors engaged by AMEDIA CYMBALS (UK) will only process your personal data in accordance with AMEDIA CYMBALS (UK) instructions and will be contractually obliged to adhere to strict security procedures when handling your personal data.

8. Social Networks

Our website and (mobile) applications provide you with Social Plug-ins from various social networks. If you choose to interact with a social network, your activity on our website or via our (mobile) applications will also be made available to social networks such as Facebook, Instagram, Twitter, Pinterest etc. If you have logged in to one of these social network sites during your visit to one of our websites or (mobile) applications, the social network site might add this information to your profile. If you are interacting with one of the Social Plug-ins, this information will be transferred to the social network site. If you do not want this data transfer, please log out of your social network site before entering one of our websites or (mobile) applications. We cannot influence this data collection and data transfer via the Social Plug-ins. Please read the privacy policies of those social networks for detailed information about the collection and transfer of personal data, what rights you have and how you can achieve satisfactory privacy settings.In addition, to improve your user and brand experience, your data may be passed to a third party (eg Facebook) for processing in accordance with data protection and privacy regulations.





9. Geo-location Services

We do not use location-enabled services within our website, such as Google Maps and Bing.

10. Re-targeting Technologies

Our website and (mobile) application use re-targeting technologies which enables us to market directly to our visitors, who were already interested in our products, from other websites and social media platforms. We believe that the display of a personalised, interest-based advertising is more interesting for our customers than advertising that does not have any personal connection.We also engage with other companies who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect information about your visits to our websites or (mobile) applications and your interaction with our communications, including advertising.Re-targeting technologies analyse your cookies and display advertisement based on your past surfing behaviour. For further information on cookies, please refer to section 2 of this privacy policy.

11. Contact Information

Should you have any questions about the processing of your personal details or about our privacy policy, please feel free to contact us at:








Customer Service: 07775 885678

12. Changes to this policy

AMEDIA CYMBALS (UK) has pledged to adhere to the fundamental principles of privacy and data protection. We therefore regularly review our privacy policy in order to keep it up to date and compliant with privacy and data protection principles. This privacy policy may be changed from time to time in order to keep pace with new developments and opportunities relating to the Internet and to stay in line with prevailing legislation. Significant changes to the policy will be publicised on our website along with an updated version of the privacy policy.

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, may be notified to you by e-mail.